Product leader / Fintech & digital products

Customers.
Data.
Decisions.
Execution.
Results.

I work in product — currently focused on fintech and payments, with experience across e-commerce, logistics, and digital businesses.

Portrait of Rui Fortuna Cunha
Product • Business • Technology
About

A bit about me.

Big problem + no ready-made answer? That's my kind of challenge.

I work in product, currently focused on payments and fintech. My experience goes beyond that, covering e-commerce, logistics, operations, and digital businesses.

Understanding the customer, figuring out what makes sense for the business, making decisions, and working with teams to get things done. I've worked on everything from launching new products from scratch to improving and scaling existing ones.

Expertise

Different industries.
Similar challenges.
Focus on results.

Expertise

Explore my expertise.

Tap a tile to see what I bring.

01 / 05

Product strategy

Customer needs, priorities, roadmaps, and decisions.

1 of 5 explored

01

Product strategy

Customer needs, priorities, roadmaps, and decisions.

02

Fintech & payments

Payment products, platforms, fraud, and performance.

03

Building & launching

From an initial idea to a product customers can use.

04

Operations & improvement

Making existing products and processes work better.

05

Teams & stakeholders

Getting product, technology, and business teams working together.

Projects

Selected projects.

01
Logistics & operations
CTT — Portugal Post

Led the launch and expansion of Portugal's first parcel locker network, working across product development, pricing, commercial strategy, technology, and operations.

02
Retail
SONAE

Delivered projects to digitise services and internal tools. Separately, led continuous improvement initiatives across the SONAE Group.

03
E-commerce
Farfetch

Developed and delivered tailored payment solutions for global enterprise clients, connecting business needs with technology and execution.

04
Travel tech
lastminute.com

Leading B2C payments product strategy, from identifying customer needs and business opportunities to building and scaling payment solutions.

05
AI · In progress
Building with AI

Learning to build with AI, one project at a time. This website is the first one. More soon.